Two weeks ago today I explained how jewelers could deal with tracking issues now that most keywords appear as "(not provided)" in Google Analytics.

What I mentioned in that Nugget was to create different groupings of pages on your website that all represent the same topics and link together. I mentioned "Silo Structure" in that previous Nugget but I didn't fully explain what that was. Today's Nugget is dedicated to explaining what this is and how you would correctly design your jewelry website using it.

The Silo Structure is best thought of as website information architecture, or how you choose to organize your pages and the content. This wonderful VIEW FULL GOLD NUGGET